carraway platt park

Logo and brand design concept for a luxury apartment building. The typeface is classic and timeless and the tracking gives each letter room to stand on it’s own. This format evokes an airy yet approachable feeling, enhanced by the rounded “A” crossbar which creates a billowy effect. This effect shows romance and grandeur while still remaining organic and modern. Each cross-bar dips down and back up, complimenting the leg on the “R” and giving the viewer a feeling of being swept up in the moment or “carried away”.